Every now and then, the solution to style finds itself within the words.

Modest Mushroom is a fresh take on natural supplementation through – you guessed it – mushrooms. With a demographic that leans predominantly female and a product that prides itself on its organic nature, the task was to make it organically sensible.

This branding project was all encompassing, focusing on all of the essentials necessary to sell a product in a trending market. Logo, color, typography, product, print, merch, etc… it was all considered. With a variety of SKUs and a path for potential, it required a broad sandbox to allow for expansion while staying simple enough to keep it's roots along the way.

Needless to say, I greatly enjoyed this one.